Spring Summer 2021 Colour Trends

Cultural, social, economical and political movements influence the way we behave in an existing environment: it influences our personal choices and our decision process. As a result, these factors implicitly direct us towards certain colours.

In order to understand better what influences our colour choice, Colour Hive has conducted a market research to define the current trends, characteristics and behaviours that our society communicates. So what are the key factors that influence our colour choice?

To get a clear outlook of today’s trends and behaviours, Colour Hive has selected four key external factors that influence our colour choice.
– Society & Culture
– Technology & Innovation
– Environment
– Politics & Economics

Each external factor has recorded the following trends:

– Society & Culture : Gender Politics, Nostalgia, Online Dating, Escapism
– Technology & Innovation: New Materials, Gaming
– Environment: Pollution, Sustainability
– Politics & Economics: Uncertainty, Polarisation

Society & Culture

Gender Politics: “They” has been named word of the decade, showing how our society is conscious and aware of the plurality of genders.

Nostalgia: The idea that the present is worst than the past and that we had things easier before.

Online Dating: Online Dating is one of the most lucrative business of the decade and a go-to tool when it comes to find love.

Escapism: The rise of immersive experiences through museums, interactive exhibitions and other events that involve all the senses and demand an individual reaction from the participants.

Technology & Innovation

New Materials: There is a high demand for sustainable, functional, and eco-friendly materials that respect the environment and encourage a friendly approach towards the environment.

Gaming: The gaming industry is now bigger than the video and music industry put together.
A business that connects with more and more people each year.

Environment

Sustainability: With Greta Thunberg elected person of the year by Time magazine, the world is now focusing its attention on sustainable way of living and solutions that respect and protect our planet.

Pollution: 80 percent of people are currently living in areas that do not meet health guidelines.
Our society is conscious of the negative impact of pollution and aspires living in a greener environment.

Politics & Economics

Uncertainty: The feeling of uncertainty has grown since the Brexit announcement and the confusion that politics has spread regarding this matter. This feeling of uncertainty has now increased even more with the rise of Covid 19.

Polarisation: The polarisation behaviour consists in sharing an opinion, an affirmation with “no middle ground”. This behavior has been reinforced by the presence of social media and live comment scenarios that Twitter encourages.

Now we know the trends and behaviours that our society is now experiencing, these movements, trends and shared feelings have been divided into 4 categories that will define the key colours of SS 2021.

Factory

Factory regroups Nostalgia, Gender Politics and Uncertainty.

This category suggests the idea that we want to re-engage with a process, a manufacturing system, our wish to understand how things work as well as a sense of community that is commonly seen in factories. Colours involved in signage, instruction manuals and other exposed tools link to this idea of factory.
This results in warm, earthy tones and other colours extracted from materials inspired by factory such as brick tones.

Regarding materials, factory suggests imperfect surfaces, visible joinery and repetition of patterns and lines.

Reverie

Reverie regroups Love & Lyricism, romance, softness.
It also involves the wake up call that our society has experienced through movements like Me Too, the selfcare and wellness trend as well as the idea of being nostalgic about romance.

As a result, this theme involves reflective surfaces, romantic colours such as pink and deep purple and soft tones like peach and light yellow.
The materials include foamy surfaces, fluid material made solid and pearlescent/holographic/mirrored surfaces. Shells and pearls verging towards kitsch are also elements that will make a big entrance in SS 2021.

Clarity

Clarity regroups clean and considered visuals.
It refers to the idea of purity, integrity and transparency. This involves clean tones that feel fresh and clean.

In terms of material, clarity suggests weightless quality, raindrop patters and other eye pleasing designs that reflect the purity of water and air.
This could include ripples, drips or water patterns on rugs and other surfaces.

Alice

This category refers to colours that connect with an immersive and submersive environment.
The theme involves the visual territory of Alice in Wonderland and this need of escaping from the reality. A fine line between real and unreal, engaging with a playground of optical illusions and immersive experiences.

As a result, we are exposed to a series of intense and uplifting colours like powder pink, royal blue and other bold colours.

The materials linked to Alice category involve a series of fun patterns: from reflective layers to reptilian surfaces. It also includes Murano glass aesthetic, maximalist textiles and same colour tone layering.

After sharing the key colours of Spring and Summer 2021, Colour Hive has showed some exciting colour associations per theme. A really useful way to compliment and use the colours of tomorrow in a fun and interactive way!

Factory association

Reverie association

Clarity association

Alice association

I hope you enjoyed reading this colourful post and that you’ve learned a bit more about how society and the movements that emerge from it can influence the way we think and interact with colours.

Did you like this article? I’d love to read your comment!

Scandinavian colours

You’ve probably seen Scandinavian interiors all over Pinterest: lots of white, grey and neutral tones dropped in a very minimalist interior. We all love it. It’s peaceful and chic, it just feels right and you don’t have to think too much about what’s matching or not.

What colours come to mind when you think of Scandi style?

Everything works out just great and you sometimes wonder where the hell people put their kids’ toys?! Because the idea of Scandinavian interior is based on a “less is more” living, so we don’t want that little yellow banana teddy bear toy in the middle of the living room. No. Please no. We’ve got no space or time or energy for that! It’s all about neutral tones, storage and clean lines… Sorry kiddo.
However, we’ve seen how neutral tones have started to welcome new colours in the Scandinavian colour scheme.
Warm oak and dusty pink have made an entrance in Scandinavian interiors and I am not mad at it because we are finally seeing a bit more life in this Scandi monochrome palette.

So my next question is: how do you balance the neutral tones with those two colours?
Think of oak and pink as a way to compliment the minimalist aesthetic you’re after. You first need to transfer your neutrals in the core elements of your home like on the walls, doors, cabinets and other important furniture. You can then implement the colours into two to three elements.
This can be cushions, light fittings or art. Just a touch of colour that takes ownership of a small portion of the neutral space. As soon as you start to incorporate these colours into a larger scale (via a rug for instance), you start losing the clean and minimalist atmosphere you were aiming for.

Remember: less is more, so think small when you think of colour implementation for your Scandi home. I like to give the vision of a painter using a brush to splash paint on a white wall. The white canvas is still predominant. The colours are there, but in certain areas. You can spot them, but they are not too obvious. It’s the same principle for neutral tones and colours.

Scandi colours are also about contrast: black, navy blue and other dark neutral tones such as iron grey, which can be used with light tones to achieve the Scandinavian palette and give some depth to your interior.

My final advice to elevate your minimalist atmosphere is to involve a mix of textures to give some character and sophistication to your interior: that involves different fabrics for your rug, cushion or sofa blanket.

Scandi products I love

Luna sofa by Heal’s £4299

Throw by Hay £169

Bubble Saucer Pendant Light by Herman Miller £441

Sigga rug by Linie Design £949

CH24 Wishbone Chair by Carl Hansen £685

Icelandic Sheepskin rug by The Organic sheep £130

Join us and be part of this wonderful colour community! Leave a comment and tell me your thoughts about this article!

Pantone colour of the year 2020

Pantone shared its 2020 colour of the year! After 2019 vivid coral colour of the year, we are now working with a much more peaceful and calming tone: Classic Blue.

CLASSIC BLUE

Its depth naturally generates a sense of calmness and self-consistency. It is a colour that doesn’t need much around to exist. Unpretentious but yet very present, classic blue communicates a certain sense of strength and inner peace. It looks familiar and here is why.

Blue has always been a colour we’ve engaged with. It is the colour of the sky and the sea: two areas that dominate our field of view. That is perhaps the reason why it has consistently been elected the world’s favourite colour according to research.

Blue has therefore this inner ability to communicate and travel easily from one space to another, one person to another, without being too noticed. However, it is important to remember that blue can also communicate two opposite feelings.

On one hand blue can suggest serenity, reflection, clarity as well as honesty and integrity.
It communicates a trusted aura. No wonder why LinkedIn, Facebook, Twitter, Barclays have chosen this colour to represent their brand. On the other hand, blue can come across as cold and distant.
It can refer to traditions and conservatism, a sense of authority and order like the police or the navy.
So where does our Classic Blue fit in? Does it imply seriousness and distance or does it communicate an approachable and soothing feeling?

The warm tones of Classic blue makes the colour more influential than it looks. Take a look at the colour for 5 seconds and you will notice how its depth projects a sense of concentration, focus and energy.
It stimulates the brain in the most productive way. Contrary to a bright red that communicates an energy that implies a reaction from us, Classic Blue promotes the idea of creative thinking, friendly conversations and meaningful engagements.

Where can I apply Classic Blue?

Classic Blue is the perfect colour for office spaces: it’s a colour that demands calmness but productive interactions. It suggests rather than imposes. It demands reflection rather than reaction.
It is also another great colour to boost confidence and communication for and around you. You could have some touches of Classic Blue in your living room to present a familiar and trusted space to your guests- where one is free to speak and express an opinion.

Which colours go with Classic Blue?

The light tones

– Light Grey
– Cream
– Baby Pink

These colours will soften and balance the depth of Classic Blue. They will maximise the feeling of calmness that Classic Blue suggest and reinforce serenity in the room.

The dark tones

– Terracota
– Burgundy
– Forest Green

These three colours will make the room stand out and increase the energy and vibrance you are after. They could be integrated in the room via furniture such as sofas and chairs.

Classic Blue is above all an uplifting colour that everyone can engage with!

Join us and be part of this wonderful colour community! Leave a comment and tell me your thoughts about this article!

Our relationship with colours

You might remember that moment when you cannot particularly explain why you don’t enjoy the colour of a sofa or even a jumper. But it just happens. You don’t like mustard. Or pumpkin orange (and I don’t blame you). But why is this happening?

Since the day we’re born, well actually since the day we start perceiving colours which is around five months old, we naturally start to interact with colours. We start understanding that colours refers to specific objects, feelings and moods. As an example, we have learned that red can communicate a danger or something important to remember. It is a colour that somehow asks a physical, emotional or rational response from us.

Now think of the colour green. You wouldn’t feel the same way about it, right? And that’s because our neuro-system has this ability to identify and connect specific colours to personal feelings, actions and behaviours we’ve learned over time.
Here is an example: when you are in a car and see the red traffic light, your brain knows and remembers that it means to stop and wait for the green light. You know that breaking that rule is dangerous and could harm yourself and others. As a result, your memory and common knowledge help you act and react towards colours and in this case, the red light communicates an obligation as well as a behaviour to follow. This is what I call: the colour consensus.

It is a general agreement we all share towards colours. The colour consensus cannot be denied or misinterpreted. It is a bag of common knowledge that has been communicated by society and expressed through the norms that our culture asks us to follow during our existence.

Even though we are aware of what certain colours suggest, everyone has its own association and personal relationship towards colours. In other words, we all have different colour interpretations. Someone might have a warm feeling towards yellow, because it reminds him/her of the sunny weather they had during their childhood holidays in the south of France. Someone else might feel more reluctant towards yellow because the room where they had painful maths lessons had a yellow wallpaper.
This means our experience influences the way we feel about specific colours. It is something that we cannot control, it naturally happens following the situations we are exposed to. As a result, the relationship we have developed with colours over the years influences the person we are on a daily basis. It has a great impact on the choices and decisions we make every day. The issue is that most of us are not conscious of the impact our relationship to colours has on our decision making process.

So how can you change your perception to colours? What would make you swop a black coat for a pink one and how can you improve the relationship you have towards colour in general?

The first advice I would give is to identify all your favourite colours. Once you know what you love, list all the colours you are reluctant to and assign keywords that explain the reason of your rejection. Having that clear representation of colours will help you rationalise your emotions towards colours and readjust your feelings around it. I find writing things down super helpful to raise our colour consciousness.

The second advice to improve our relationship to colour is to get out of our cultural comfort zone.
Spend a day in Paris and in London and you’ll be surprised to see the contrast in people’s choice when it comes to colours and clothes. The Parisian metro is full of people wearing black coats when you can spot more people wearing colourful clothes in the London tube. So I start wondering why is there such a difference between both countries when in comes to colour choice? Well it all comes down to our culture. English people are naturally bolder, more creative and less scared about things compared to the French (and bear in mind that I am French ahah). It’s in their culture and their blood, they are comfortable with newness and diversity whereas Parisian people prefer a safe environment that procure them a sense of control.
As a result, we can say that our culture definitely influences the way we dress or interact with colour. But to get a great relationship with colours, you have to experiment and get out of your comfort zone. So don’t be afraid to wear that pink bubblegum jumper you’ve spotted at the shop down the street and you’ll be surprise to realise how good it feels to implement colour in your daily life AND how it can put you in such a good mood!

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4 tips to add colours to your home

You want to have a vibrant interior and involve a few colours but you don’t want to go for a dramatic change aka flamingo wallpaper? Here are a few tips that will help you integrate some colours without going too crazy.

PLAY WITH COLOURFUL CUSHIONS

It all starts with a few cushions. Choose two colours that either contrasts or compliments each other.
I like to limit myself to two to three colours!

PAINT YOUR DOOR

Why not painting one of your internal door in a vibrant colour to add a bit of fun to your home? AND it’s easier than painting a whole wall in pink, isn’t it?

GET YOURSELF SOME COLOURFUL ART

Choose some art that brings some colours to your interior. It’s not only going to add some warmth to your room but it’s also going to make your space more homely and personal!

INVOLVE BOLD FURNITURE

When you’ve got neutral tones all around the house, how about choosing colourful furniture or painting an existing furniture in a bright bold colour? An easy way to make an impact without risking too much!

Join us and be part of this wonderful colour community! Leave a comment and tell me your thoughts about this article!

How to choose the right colour for your interior?

Choosing a colour for your interior can be a painful process. It’s like going to the shop feeling hungry and not really knowing what kind of food you fancy. You really want something comforting and yummy but you feel overwhelmed by the possibilities and choices that are in front of you. In this scenario, I’ll just buy a bit of everything as the hunger is not easing the decision process but when it comes to choosing a colour, it can be a bit more complex as no one really loves the idea of coming home with six different paint pots.

Here are a few tips that can help you choose THE colour that works for YOUR home

DEFINE THE MOOD YOU WANT TO CREATE

To help you create the mood that works for your room, define the activities and functions of the room:

Example:
– Are you going to work there?
– Is it a room that aims to welcome several people or is it a personal space?
– How much time are you spending in this room?
– Is this room for you or your guests?

These answers will considerably ease your colour decision process as they will help you realise how you want the space to feel and be used. If you realise that this space is essentially going to be for you, take your pen and list a few keywords that reflect the vision you have for this room:

Example:
– Calm
– Social
– Motivation
– Fun

LOOK AT YOUR ROOM SURROUNDINGS

Consider the available space you have in your room and look at how the other rooms connect with the one you want to decorate. I find this tip quite useful because we often see our rooms as separate spaces when they are all very much connected with each other.

See how you navigate between the difference spaces and make sure that what you see first and last when you enter/exit in the room. Make sure it feels natural when you move from one space to another and consider what colour you will see first and last when you enter/exit the room when you choose the colour you want to implement in the your room.

CONSIDER NATURAL AND ARTIFICIAL LIGHT

The light in your interior can affect the final look of your chosen colour. Check how the light behaves in your room at different times of the day, consider the direction of your room and evaluate how your colour reacts to natural and artificial light.

– North-facing rooms will welcome a cool light which can be a good thing for darker tones or bright colours as it will soften their rich tones.

South-facing rooms will benefit from a continuous warm light throughout the day, which is great news for neutral and light tones to encourage the feeling of light and space from dawn until dusk.

– West-facing rooms will mainly receive light in the afternoon, so your colour will experience shadier tones in the morning. Light pink will adapt very well to this situation.

East-facing rooms will receive bright natural light in the morning and a cooler light as the day goes by. Green and blue tones are ideal for this type of room.

USE PAINT SAMPLES

It’s a “if you never try, you never know” kind of thing. Buy a few samples of the colours you are hesitating with (no more than three) and test it in your interior. If you’re committed to paint your room any time soon, I would apply the paint directly on the wall. The larger the section the better to evaluate the colour, so don’t be shy!

I would also recommend to test your colour on several walls to see how the colour changes during the day. Apply two coats of paint to see the final look in situation.

KEEP IT PERSONAL

It sounds like a simple advice but it is so true: there is so much content on Instagram, Pinterest and so many new trends that emerge every year that it’s easy to get lost and confused about what we like!

Don’t force the Mint colour trend on you if you feel it’s not you thing and above all, follow your instinct! You’ll be surprise at how our first instinct keeps coming back at us no matter what we are looking at. So trust your feeling and don’t let anyone impose something on you if you feel it’s not “you”.

Join us and be part of this wonderful colour community! Leave a comment and tell me your thoughts about this article!